Vietnam begins to switch to online car sales
As of January of this year, customers can go to the VinFast website, select the model, customize the color and interiors, and indicate the method of payment.
They can then go to the nearest showroom to complete the purchase.
VinFast offers to deliver the car to the customers’ door.
Customers who wish to pay in installments can submit their profile online.
Mercedes launched online sales in March. Customers can personalize their vehicles and a dealership is suggested to them.
The sales procedures are however completed in person.
TC Motor, which assembles Hyundai vehicles, last month began allowing customers to compare their cars online and see how much they cost after promotions, taxes and fees.
Auto companies are actually lagging behind in adopting the technology into sales, said Nguyen Trung Kien, chief technology officer at digital marketing firm Novaon MarTech.
“When customers become familiar with online transactions, online selling options are inevitable.”
It took a long time for automakers to start offering online sales because their products are expensive and customers are used to the idea of ââphysically touching them before making a purchasing decision, he said. declared.
But with the development of technology, automakers could now go directly to customers and phase out middlemen, and also know their customers’ needs better, he added.
But industry insiders expect it will take a long time to change customer preferences from offline to online car buying.
“There are many benefits to buying cars online, but to make a decision, customers always have to go to the showrooms and see with their own eyes and touch with their own hands,” said the director. marketing of a Japanese automobile company in Vietnam, which requested unidentified, said.
In order to achieve the same standard as Tesla, which means that customers do not need to test cars before making the purchase, car manufacturers must first create a firm confidence in the quality of products, added the marketing director.
Vietnam auto sales rose 53% year-on-year in the first five months to 126,894 units, according to the Vietnam Automobile Manufacturers Association.