Then and Now: Gwen Holloway Finds Success in Real Estate
Editor’s Note: The following story appeared in the May 10 issue of the Northwest Arkansas Business Journal. “Then & Now” is the profile of a former member of the Forty Under 40 class of The Business Journal.
Gwen Holloway recently made the transition to a career in real estate after spending over 20 years as a digital marketer, content creator and online community developer.
“I’ve always loved real estate,” Holloway said. “It has been one of my passions.”
Before the career change, she was a marketing consultant for a friend working in real estate.
“I thought, ‘That sounds like fun. I think I would be good at it, ”Holloway said. “Real estate now, almost exclusively, is digital marketing.”
With her background in marketing and a willingness to try something new, Holloway, 60, successfully entered the business almost five years ago.
“It’s a lot harder than it looks. I learned this quickly. It’s not quite like HGTV where you just leave people in nice houses and then they decide to buy one, ”she joked. “But I like it. It’s a challenge. I meet amazing people.
In April 2017, she started as a licensed real estate agent for BloomTree Realty in Prescott, Arizona. She moved to Prescott in 2014 after taking a vacation there.
“What made me fall in love with Prescott is that it reminds me so much of Fayetteville,” she said. “We have a town square. It is roughly the same size city. It is surrounded by mountains. It is simply beautiful here.
In February 2019, she joined Luxe Real Estate Group in Prescott. Amid the COVID-19 pandemic, demand for housing has been strong while inventories have been low. Each property has approximately 10 to 15 potential buyers.
“I have had a lot of success in real estate,” she said. “Getting into real estate in your 50s is such an advantage because you have a lot of life experience behind you, and real estate is all about life transitions. It’s about becoming an empty breeder and downsizing or increasing its numbers… I’ve done all of these things in my own life. When you go through this whole life experience on your own, I think you are better equipped to help people when they are in these transitions that you have also been going through. “
Holloway was president of Internet Resources Inc. when the Northwest Arkansas Business Journal named her to the Forty Under 40 class in 1998. She was subsequently director of web development and education for the ISP. Internet Arkansas.net. During this time, she worked remotely for About.com and developed one of the first online courses on using the Internet. She had tens of thousands of students around the world and the New York Times featured her.
In January 2000, she joined Therapon Skin Health in Springdale and created and oversaw the company’s e-commerce operations. Within six months, she was president.
In August 2004, she began as a marketing consultant for the Travel Nurse based in Little Rock across America. She joined the recruiting agency as Director of Marketing in November 2004. She added the title of Director of Sales in May 2005. She moved to Little Rock for the role and lived there for two years before returning. at her home in Fayetteville.
In Fayetteville, she worked remotely as a marketing consultant. In Boston, a travel nursing company hired her before she was asked to run her website for healthcare IT jobs.
She was Community Manager for HealthcareITJobs.com from November 2007 to April 2009. Between December 2008 and July 2013, she was a career blogger for Healthcare Informatics magazine. During this time, she was a career columnist for HIT Exchange Magazine from March 2011 to April 2012.
In May 2009, Holloway founded his second company, HealthITCentral.com, in the midst of the healthcare industry’s digital records transition. His site connected industry and IT professionals. She said it has become “the largest IT career portal in the online health industry”. She has been a writer and director of content strategy and community development and has become “the expert in healthcare informatics”. She sold the business in October 2013.
Holloway, who still considers Fayetteville home, has two daughters. They graduated from the University of Arkansas and the youngest recently started his graduate studies there. Her eldest is in charge of social media for Ferrari North America.
Holloway supports the Yavapai Humane Society and the Animal Rescue Foundation. His hobbies include kayaking and exercising on his Hydrow. She is also co-founder of GardenBunch.com.