RISMedia launches a brand new website – RISMedia
The transformational overhaul by Real Estate Webmasters includes a new branding and fully optimized and responsive, lightning-fast and user-friendly experience.
RISMedia announced the launch of its new website, rismedia.com, which features the media company’s brand redesign since the start of the year, as well as several new features. Visitors will find a sleek new look, a faster and easier navigation menu, a robust search function, and a platform fully optimized for SEO and mobile responsive design.
In addition to the brand refresh and new website, the 41-year-old media company made several other significant investments this year, including a series of executive appointments and strategic hires, designed to further strengthen the editorial teams, creativity, technology and customer service from RISMedia. , as the company plans for continued expansion and growth.
According to RISMedia founder, CEO and publisher John Featherston, now is the time to invest in these important business upgrades.
“We recognized that over the past two years, we had to reinvent the infrastructure that makes RISMedia work,” explains Featherston. “We are becoming a very different organization. The products and services we now provide to the industry have changed, and with that, we wanted to demonstrate the vitality of our organization and the value we deliver in the future. “
RISMedia has partnered with real estate website, branding and SEO webmasters to create its new site.
The company overhauled the site by implementing SEO best practices to create a modern, clean and accessible layout that is easily navigable. Along with blazing speed and a fully responsive mobile layout, RISMedia has more videos on the revamped site, as well as more subtle, non-intrusive ads. The content is clearly labeled and easy to navigate.
“The overall look of the site is clean, simple and accessible and reflects the transition to our newsletters and our new branding,” said Jay Featherston, senior vice president of corporate development at RISMedia. “We had to focus on what we’re good at: generating high quality content. We brought in SEO and design experts to help us with these components so that we can be reinvested and refocused on improving the experience of our customers and readers.
The new features have been designed to benefit both readers and customers of RISMedia. Here’s how:
Search engine optimization is an essential part of reaching a new and larger audience. Implementing SEO best practices will give customer-related content the best chance to rank higher organically on the results pages of search engines, such as Google, Bing, and Yahoo.
The new site was designed by leading SEO experts at Real Estate Webmasters to support RISMedia’s mission to increase organic traffic and search rankings.
Some of the SEO improvements include:
- Fully mobile responsive layout and navigation
- Faster page load times
- Increase in video content
- Accessibility features
Over 50% of RISMedia readers access rismedia.com on their mobile devices.
The new mobile-optimized layout will make it easier to read and navigate, resulting in more time spent on articles and more pageviews. Display and interstitial ads are also fully optimized for all devices.
The new RISMedia site was designed so that everyone can navigate and find the information they are looking for, including users with hearing, cognitive, physical, neurological and visual impairments.
Environmental challenges were also discussed, including reading outdoors or in bright environments or in situations where audio cannot be read aloud.
The updated rismedia.com has a robust search functionality, where readers will not only be able to search by keywords or topics, but our customers will also be able to search for their company name or an executive to see each article they have submitted. or in which they were mentioned or cited.
“Search engine optimization is a fundamental tenet of everything we do,” says Morgan Carey, CEO of Real Estate Webmasters. “We provided comprehensive audit services and worked hand in hand with the RISMedia content team to not only protect their most valuable asset, but also to ensure that they were configured to increase their organic traffic and their SEO results over time. “
Kelli McKenna, senior vice president of creative services and marketing at RISMedia, adds, “Real estate webmasters have done an incredible job with the rebranding of RISMedia. They really took the time to understand who we are and what our future goals are, and translated that into a fresh, modern design that starts with our logo and tagline and continues through the new website design. This is not easy to do for an established brand with over 40 years of experience in the real estate industry. They really brought out our rebranding and redesign of our park website. “
Featherston says visitors will enjoy a “phenomenal new site,” noting the benefits it will present to readers and customers.
“The new RISMedia.com offers a cutting-edge platform that ensures that RISMedia will serve its customers better, more efficiently and in a way they expect, and in a way that will allow us to grow,” said Featherston. . “Information is our motto and disseminating it effectively is just as important as creating it. “
Both Featherston and Carey note that the site is structured to provide even more opportunities for RISMedia clients in the future, including Power Brokers, to help them benefit from the authority of RISMedia.com, both for boost their reputation online and even help their own brokerage. websites rank higher.
Carey adds, “We will drive massive traffic to RISMedia advertisers and Power Brokers. Stay tuned!”
RISMedia welcomes visitors’ comments to its new site! Please visit the brand new RISMedia.com and send your comments to [email protected].
Beth McGuire is the vice president of online editorial at RISMedia. Email him your story ideas at [email protected].