Prada Announces New Timecapsule NFT Collection, Discord Channel
Prada has announced a further expansion into Web3 with its new Timecapsule NFT collection. The company calls the collection gender-neutral, which means anyone, regardless of gender, can wear it.
The apparel giant also marked the launch of “Prada Crypted”, the brand’s new community server on Discord, which is open to anyone who wants to join.
According to a press release, Timecapsule NFTs will be a monthly online event for 24 hours, on the first Thursday of each month, an exclusive item will be made available on Prada’s official website in very limited quantities, in selected markets.
Each limited edition Timecapsule item will be associated with a unique serial number and will come with personalized packaging. From June 2, Timecapsule customers will have the opportunity to become the first owners of NFT Prada by purchasing a Timecapsule product which also sees NFTs offered in a second phase for those who have purchased the Timecapsule, dating back to the first launch in December 2019.
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Prime“A unique shirt designed in collaboration with artist Cassius Hirst, son of Damien Hirst, will be on sale in the latest Timecapsule drop – scheduled for June 2,” the company said in the press release.
The Timecapsule shirt will also feature the masks and brain scans of Cassius Hirst. Available in black and white, this limited-edition item features the most iconic technical fabrics from the Linea Rossa high-performance line.
Notably, NFT owners will be rewarded with exclusive perks and experiences as well as access to future drops. Prada Timecapsule NFTs are issued on the Ethereum blockchain, providing a secure and user-friendly experience.
Meanwhile, in January, Adidas Originals and Prada teamed up to bring a one-of-a-kind NFT collaboration that will feature user-generated artwork. The project aims to bring together participants from the fashion, design and crypto industry to co-create a large-scale digital artwork. Both companies have invited their collective audience to contribute unique anonymized photographs to the open-Metaverse NFT project.