Over 57% of U.S. Consumers Prefer Online Shopping: Report
While consumers now opt to shop online (57%) due to concerns about COVID, a significant portion of those who currently shop in-store intend to continue to do so when conditions are safer (79 %), according to Delighted by Qualtrics. report It’s time for omnichannel retail: 2021 consumer trends. About 1,200 shoppers across the United States were surveyed to learn more about their buying habits and preferences.
Consumer spending plunged amid layoffs and shelter-in-place orders. More than 100 retail chains temporarily closed their doors in March and April 2020 and unemployment skyrocketed. However, this drop in spending has not affected all retailers in the same way. Niche stores and boutiques without an online presence suffered the most, as consumers migrated to big box stores and online shopping to meet all of their shopping needs with fewer trips, according to Delighted, a measurement company. and evaluation of the customer experience.
Shoppers have also prioritized in-store spending, relying on online shopping only for non-essential items like electronics and clothing or cutting them out entirely. And yet, centuries-old complaints about online shopping, such as poor product quality and waiting for delivery, persist, according to the report.
The unprecedented conditions caused by the coronavirus pandemic have highlighted a trend that has been around for more than a decade: omnichannel. Omnichannel retailing involves not only having a brand across multiple channels (e.g. e-commerce and physical stores), but integrating inventory, customer service, and sales to provide a seamless transition. between channels depending on what the consumer finds most convenient. Consumers now expect to go back and forth between channels.
The year 2020 also saw an explosion in curbside and in-person pickup as consumers sought new ways to shop.
With Americans spending more time on social media and the rapid rise in fashion and beauty influencers, the lines between entertainment and advertising are blurring even more. Surprisingly, 92% of Instagram users said they clicked on an ad, followed a brand or made an Instagram-based purchase, according to the report.
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The majority of consumers in the United States shop online through websites (41%) or apps (16%), and with the effects of the pandemic likely to spread beyond the near future, it is unlikely that trend is changing, according to a recent report. In April 2021, a resurgence in consumer spending was observed due to the rollout of the vaccine and the reopening of businesses.