The platform provides comprehensive end-to-end informational and transactional support in the customer journey to help the customer make an informed purchasing decision.

“Pandemic has challenged the traditional mode of customer engagement. Nissan broke new ground with a virtual showroom and a virtual test drive at the launch of the Magnite. Virtual Selling Advisor is the way forward towards a seamless, flexible and convenient shopping experience with an expert online advisor to enrich the journey of owning a vehicle, ”said Nissan Motor India General Manager Rakesh Srivastava, in a press release.

Since its launch, the Magnite has garnered approximately 60,000 reservations and 25% of those reservations were made through the company’s online platform.

Excentric Engine co-founder and CEO Varun Shah noted that the company has developed the 3D compatible live commerce experience for Nissan India.

“It is the first digital platform of its kind with a native experience embedded by any automotive company in the world and presents new possibilities to drive automotive retail innovations,” he said. -he adds.

The platform also allows customers to invite their friends and family to join these real-time sessions to explore Nissan Magnite together from the comfort of their own homes.