My job within the meals and beverage trade: Charlotte Willis, Social Media Advertising and marketing Supervisor, One Planet Pizza | My work within the meals and beverage trade
Final identify: Charlotte willis
Age: 25
Job title: Social media advertising and marketing supervisor
Firm location: One Planet Pizza, however I work remotely from London.
Schooling: I studied my BSc in Psychology on the College of Birmingham and am at present a full time MSc pupil at King’s Faculty London, the place I’m finding out Scientific Neuropsychiatry.
Why did you resolve to pursue a profession in meals? Contemplating my pretty unbiased academic background, this can be a nice query to ask! I began working within the social media area about 5 years in the past, when plant-based consuming was simply beginning to construct momentum within the fast-paced and crowded scene we discover ourselves in at this time. . I’ve created social media content material and graphics for charities and magazines primarily based on my expertise within the plant world. By means of networking at occasions, I met Mike and Joe, the founders of One Planet Pizza, and all of it blossomed from there.
Clarify your work to us in a single sentence (or two): My position at One Planet is extraordinarily various (which I really like!), However I’d outline my job as managing the general public aspect of our model. I be sure our message, objective, and group values are each communicated and developed in a forward-thinking (however nice enjoyable) manner.
What does a typical day appear like for you? I do not actually have a “typical” day at One Planet, however I would not need it to be every other manner. I spend a variety of time creating content material on social media, watching my cellphone interact on Instagram, and sprinkling requires the manufacturers we collaborate with. I additionally lead the moral conscience of One Planet, main our group initiatives and our sustainability commitments, which might be essentially the most great a part of my position. Aside from that, I am curious about pizza product improvement, web site design, promoting, and a complete host of different miscellaneous duties.
Inform us the way you utilized to your job. I used to be lucky sufficient to be approached by One Planet Pizza to hitch me as a social media supervisor. I had an off-the-cuff interview with Mike and Joe, who confirmed me across the website, earlier than discussing the values of One Planet. I actually appreciated the sound of the corporate’s management, their aim of constructing the frozen pizza trade a extra moral place to buy and their dedication to doing the most effective for the planet. My work has developed with One Planet over time, from managing their social media to directing their on-line advertising and marketing and communications.
“The very best half is understanding that you’ve the flexibility to alter somebody’s opinion of plant-based meals with only one chunk of your product.”
What’s the most effective half about working for a meals firm? I’d say the most effective half is understanding that you’ve the flexibility to alter somebody’s opinion of plant-based meals with only one chunk of your product (which is a variety of strain, but additionally fairly epic) . Additionally, understanding that your product has the chance to have an even bigger impression, serving to us put money into group initiatives with charities equivalent to Made In Hackney and Thoughts. It is extra than simply pizza, that is for certain.
And what is the greatest false impression folks have about working within the meals and beverage trade? A lot of my colleagues in several advertising and marketing roles assume that we’re inundated with free samples. Sadly, this isn’t true. I actually want that was the case …
What recommendation would you give to different younger individuals who wish to get into the meals trade? My greatest recommendation is to community your self within the position. I usually assume that we’re too caught up within the seek for {qualifications}, that are clearly vital, however that isn’t the tip of the whole lot. In the event you assume a meals or beverage firm aligns together with your values, or if you happen to love what they do, get began with their enterprise by totally mobilizing your self. Observe them on LinkedIn, on social media and discover out the ins and outs of what they do. From there, you’ll be able to establish areas the place they should enhance, and that is your position.
What’s your final profession dream? For me, will probably be a mix of working in advertising and marketing and pursuing a profession in scientific psychology. In just a few years, I hope to do a PhD in Scientific Psychology and mix my research with a social media motion selling psychological well being consciousness and aware residing. I additionally plan to jot down just a few extra books on account of ‘Vegan Do It! A information for younger folks to dwell a vegan way of life ”.