Modern Requirements for a Good Business Website: Latest Trends
E-commerce has heated up considerably during the pandemic. As we know humans are creatures of habit and that means new long term trends have found short term support. A business website is a form of advertising that allows customers and potential customers to learn more about your business and the products or services it offers. There are certain elements and considerations that must go into the design of the website to help produce better results and better conversion. We take a closer look at some of these crucial elements that the modern world forces us to consider.
The domain name should make a good impression for usability as well as SEO purposes. When deciding on a domain name, keep in mind that it should be easy to spell and preferably be short. Expand address to accommodate future growth Amazon.com is a prime example here. This broad name allows the company to sell just about anything consumer goods. Compare that with Gloves.com which can only sell gloves by virtue of its name and it becomes quite obvious why name choice is so important. Using a name generator will help in this process as these tools can often indicate whether or not a name is available.
Shared server, dedicated server or VPS
A website host is a company that provides the services necessary for a website to be visible on the Internet. Hosting services come with varying price tags. Shared server plans are the cheapest option, but they come with some risks. Shared hosting involves sharing a server and its resources with other clients, which can impact the performance of your site. This poses a cybersecurity risk as there is a possibility that your website could be infected if another client on the shared server is hacked.
Dedicated server hosting plans can be expensive, but would help the company’s website run optimally as resources are not shared with others. It’s more secure than the shared hosting plan, although the price can be daunting for small businesses.
Virtual Private Servers (VPS) can be a great compromise. The VPS is a single partitioned machine. This allows it to act like several machines. This flexibility combines the main advantages of hosting shared servers and hosting dedicated servers: an affordable price without additional security risk. VPS has similar performance potential as dedicated server hosting plans.
Display the business description prominently
Making sure your homepage banner and subsequent banners are visual representations of your services, along with an intro at the top of the page, lets visitors and potential customers know who you are. The main navigation and footer menus should have “About Us” links that are easily accessible and allow interested parties to learn more about the business entity.
Use the CMS to help maintain your site. Content Management Systems (CMS) are a program or application used to manage and create digital content. Keep in mind that the content management system you select should be designed for the specific needs of your business and that it is user-friendly.
Website builders Planning the sale of goods or services through the company’s website should determine the most suitable platform for the selected business model. An ecommerce site like Shopify is cloud-based and allows the user to customize an online store, manage products, inventory, payments, and shipping. Unlike some other ecommerce platforms which are WordPress plugins, Shopify is a standalone platform hosted on a separate server. Compare that to WooCommerce which is designed to turn WordPress into an online store. Much like WordPress, there are many plugins available and this platform is extremely flexible, but you will likely need to use the help of a WordPress developer to utilize all the capabilities.
Optimize for SEO
SEO (search engine optimization) helps ensure that your business website can be found by internet users. Website design and content strongly influence how your website ranks in search engine results pages. Effective SEO includes keyword research, optimal website code, fast load speeds, and installing an SSL certificate. Having a mobile-friendly site and having high quality backlinks helps SEO a lot.
Companies like TRUiC have gone a long way to deploy AI-based tools (like their logo maker, trade name generator, etc.) to support businesses. Designing and developing a website for your business entity can be a fun experience. Not only do you have the opportunity to place your business firmly on the digital map, but you also have the opportunity to create a lasting impression on visitors and customers.