Local designer asked for R10,000 for makoti blankets – and they sold
- Matte Nolim, a local African luxury designer store, offered makoti blankets for R 10,000 each.
- All four sold out, within two days.
- Similar covers are sold in PEP stores for R230, and if you look a little further you can find one for R125.
- In 2019, Gucci featured the same cover and is selling it on their website for just over R15,000.
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Matte nolim, a South African luxury fashion store offered what is popularly known as the makoti shawl or makoti blanket for R10,000 – and all four sold out within two days.
Mathew Nolim Siyethemba Duma, designer of luxury women’s clothing, is the mastermind behind the luxury brand.
According to Duma, the brand is inspired by African clothing that is taken for granted, which he believes should be appreciated more for its quality and rich heritage.
“I’ve borrowed a lot from African culture, what I grew up with and what was looked down upon within my culture, and I’m trying to repackage that as African luxury,” Duma said.
The brown plaid blanket edged with fringes at the ends, much like the makoti shawl, is medium in size (110cm x 130cm) and is made of mohair.
Matte Nolim cover sold out
The luxury blanket costs R10,000, but you’ll pay an additional R500 for taxes and possibly more for shipping, depending on where your order is to be delivered.
Twitter was abuzz about the price when Duma announced the product last week, but he says the reason it’s expensive is to “change the mindset of black people towards the things they were brought up with.”
I remember how our grandmothers had so many of these Tjales at a fraction of the price lol.
– Cece? (@CMagagz) May 19, 2021
?????? please tell me this is some kind of joke. Please tell me people aren’t actually trying to sell iTshali for $ 10,000.
– ‘Almost born-born’ available (@InnoDlams) May 19, 2021
“Everyone despises the things we found in our grandmas’ houses and you don’t look at their quality.
“Nobody really tells you how high quality they are, and this blanket is one of those things. Luxury is meant to last for generations and lifetimes, this blanket is one of those things,” said Duma.
The prima shawl blanket known as the tshalana in Sepedi or itshali in isiZulu is typically worn around the shoulder by a makoti during lobola negotiations to complement their modest traditional attire.
A similar 170cm X170cm blanket – much larger than the deluxe version – costs R300 to PEP stores.
PEP Store Prima Shawl Blanket
At Makotis Africa, an online African clothing and fabric store, a variety of similar blankets cost R125 each.
Makotis Africa Aranda Piccolo Shawl
Duma admits the blanket is similar to those found in other local stores, but insists that while they may look the same, they don’t have the same feel.
“Both are mohair but the PEP is a much softer weight, it’s not a heavy weight,” Duma said. [R10,000 blanket] is not exactly what my grandmother used. It is of slightly higher quality. What you normally won’t find at PEP. “
To those who think Matte Nolim’s blanket is the same as PEP’s, Duma said his is made from a “thicker, more luxurious mohair.”
A similar product made its first appearance on the Gucci Website in 2019 and has now made a comeback.
According to the Gucci website, the reversible design cover has the GG pattern printed on one side.
The Gucci version measures 145cm x 170cm and sells for the equivalent of R15,000.
Gucci GG Throw and Checks