Lexus, Realogy Holdings Corp., Miss Dior and other business prospects
Lexus, Realology Holdings Corp.Miss Dior, Wells Fargo… and other brands targeting the American consumer right now. Check out our previous Sales Leads columns.
LAFC introduces a new multi-year partnership with Lexus as the Club’s Official Luxury Vehicle Partner and the first ever Presenting Partner of Lexus Field Club. like the Lexus Field Club. The club features new design cues inspired by the expert design of award-winning Lexus vehicles. Lexus Field Club guests will once again be able to see the teams and technical staff up close as they enter the field ahead of all home games. Lexus will also be present at all LAFC games at Banc of California Stadium, with additional fan engagement. activations before select games at LAFC Fan Fest located on Christmas Tree Lane on the north side of the stadium.
Rebecca Vargas, tells Portada about several advertising and marketing initiatives with the financial institution which will be launched in the coming months. “For the Hispanic segment, next month we will launch four new debit card models in partnership with the Mexican Football Federation and the Mexican National Football Team. We have an affinity card with the team and as part of of the logo change, we have developed four new debit cards. The new debit cards will be promoted through television, radio and social media campaigns in the third quarter. Moreover, and at the end of third quarter, Wells Fargo will launch a raffle campaign offering consumers the opportunity to fly to FIFA World Cup in Qatar and watch the matches of the Mexican and American teams. Lottery initiatives, Vargas notes, will be supported primarily by Hispanic media properties. For the African-American market, Wells Fargo launched in April the Wells Fargo HBCU Legends Collection, a new list of 12 debit cards highlighting the rich and vibrant legacy of historically black colleges and universities, or HBCUs. Other initiatives in partnership with HBCU are underway. Asked about the move away from third-party cookies and the difficulties some walled gardens (e.g. Facebook) have had in targeting consumer segments, Vargas noted that she is aware of these challenges, but thinks Facebook and others social media properties are still very important. channels, particularly for Wells Fargo Mexico Soccer Team sponsorship promotions as well as the FIFA World Cup draws. (Read the full interview with Rebeca Vargas,
Realology Holdings Corp.a global leader in residential real estate services, announced that the company will change its name to Anywhere Immobilier Inc. (called “Anywhere”). Home to renowned real estate brands, Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby’s International Realty® as well as domestic securities, settlement and relocation companies and large-scale mortgage origination and underwriting joint ventures, the company expects to implement the rebranding by the end of the second quarter of 2022. Realogy also outlined the next phase of its strategy, which will leverage its advantages in market position and ability to invest to improve and simplify the home buying and selling experience for consumers who demand an integrated transaction. more transparent. A new name, a new day for real estate Inspired by the company’s strategy, the Anywhere brand represents the desire to meet consumers anywhere on the transaction journey across the entire market. The “d” at the end of the Anywhere name refers to the brand’s reputation in the real estate industry. The Anywhere mark is an eight-line asterisk, symbolic of depth, connectedness and amplification, with the lower vertical line falling to lengthen horizontally as the foundation of a home. While the lower two strokes of the asterisk meet to form a sloping roof, the linear middle strokes form the horizon line and the upper three strokes form the arc of a sun rising above the house , conveying the potential that comes with a new day. As part of the rebranding, the company will also align with a new corporate positioning to advance its culture and talent strategy into the future. The naming and development of the Anywhere brand was led by multidisciplinary teams San Francisco-based design studio, Hybrid Design.
This month, Christian Dior Perfumes unveils its very first vintage perfume: Miss Dior Essence of Rose blooms. Miss Dior Rose Essence bottles for the first time the best-kept secret of the women of Grasse – the mythical Rose de Mai water – in a precious fragrance. As part of Dior’s responsible commitment, the extremely fine bottle is made from 25% recycled glass and features the iconic houndstooth motif. The name “Miss Dior Rose Essence” is engraved in the glass. The bottle is then presented in a 100% vegetable case made from bamboo fibers and bagasse.For all rose lovers, the Miss Dior Rose Essence New Eau de Toilette will be priced at SGD 320 for 100ml and will be exclusively available at Dior Beauty boutiques in ION Orchard, Marina Bay Sands, Raffles City and JEM from May 1, 2022.
During this exclusive event on September 29, 2022, brand decision makers and marketing service providers will share and accelerate their knowledge on key topics such as multicultural marketing, e-commerce marketing and leveraging marketing technologies. To learn more about Portada Live’s networking solutions involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected]
American chain of stores Kohls named Horizon Media to lead its traditional buy, after five months of searching for a new media agency. For the quarter that ended January 22, Kohl’s recorded a 6% increase in total income to 6.5 billion US dollar with a conversion of 299 million US dollar. In addition to reinvigorating its loyalty program, Kohl’s recently launched its own retail media community, which can generate another revenue stream. Kohl’s total gross advertising prices – primarily gross promotion prices – rebounded to US$948 million in the fiscal year ended January 2022, up 15% from US$824 million in the Previous 12 months (when ad spend and gross sales were sustained by pandemic containment). U.S. measured media spend, along with ads in conventional media and web-based programming but excluding paid search, jumped 50% in 2021 to $209 million, from $140 million. million dollars, according to Kantar.
PepsiCoenergy drink rock star unveiled its new advertising campaign, “Poder Para Mi Gente (Power for My People)”, a platform designed to empower a new generation of scammers who are working hard to give back to their local communities. This first-ever Hispanic equity campaign for the brand spotlights Hispanic youth inspired by their heritage and embodies Rockstar Energy’s restlessness mentality. “Poder Para Mi Gentedirected by Rocio Crudo, features Victor Fontanez, known professionally as Vic Blends, who rose to popularity by cutting his hair in exchange for a good conversation. A hustler himself, Vic Blends took his passion for haircutting from his mother’s garage to become one of the most renowned barbers in the industry. Vic now uses his platform to give back to his community through his philanthropic efforts, including Vic Blends Academy, an online program educating on barbering techniques and tips for succeeding in the industry. Alma, Rockstar Energy’s Hispanic creative agency, was inspired to take a documentary-style approach to the campaign. Alongside the new campaign, Rockstar Energy is launching the new Rockstar Punched Aguas Frescas, an energetic take on a mercado classic.