Latest Fire TVs from Amazon and Best Buy have a sleeker design and better HDR
Amazon and Best Buy are continuing their television partnership that began three years ago. Today, the companies announced new Insignia and Toshiba TVs that run Amazon’s Fire TV software. The latest F50 series improves on previous “Fire TV Edition” sets – Amazon just calls them “Fire TV” now – with expanded quantum dot HDR color for a more vivid picture. The new models also feature thinner bezels, DTS Virtual-X audio from the built-in speakers, and continue to support Dolby Vision HDR.
Pricing will start at $ 599.99 for a 50-inch model, and the F50 series tops out at 70 inches.
Between the various screen models and sizes (ranging from 24 inches to 75 inches) sold in the United States and Canada, there are now over 80 Insignia and Toshiba Fire TVs available. Both are house brands of Best Buy, and customers can order any TV from the Amazon website for in-store pickup at the nearest Best Buy store.
When they ship later this summer, the latest TVs will come pre-loaded with Amazon’s revamped, content-focused Fire TV software experience. The included remote will also support Alexa voice commands. You should always press and hold the Alexa button to make voice requests; Amazon and Best Buy continue to refrain from putting always-tuned mics in these TVs, which seems like the right move.
These are still positioned as inexpensive TVs focused on video entertainment; if you’re looking for the best set to showcase your new Xbox Series X or PS5, you’ll probably want to look elsewhere. While Amazon has released high-end Fire TVs in other countries (like an OLED from Grundig in Germany), so far nothing in its US lineup can compete with TCL’s flagship Roku TVs in terms of image quality.