Kenora Chamber Hires Off-Market Agency for Choose Local First Campaign
Some are questioning the actions of the Kenora and District Chamber of Commerce after a recent decision of nearly $ 100,000.
In September, Kenora Online announced that the Kenora & District Chamber of Commerce had secured $ 98,000 in federal funding through the Ontario Chamber of Commerce to run a “Choose Local First!” Campaign. »Advertising campaign, aimed at encouraging people to use their purchasing power to support local businesses.
Now, the House has handed much of the creative development of the campaign to a Thunder Bay marketing agency, the Ninesixty Group, and has hired an independent consultant from southern Ontario (Nancy Milani) to manage the project.
When asked what led to the decision to hire non-local vendors for their campaign, House Speaker Andy Scribilo explained, “We looked at a whole sample of how we handled the particular media of the current initiative. We looked everywhere for the right people to do the job.
The original funding and deal included a commitment to use local vendors to develop and execute the ad campaign which is expected to include website development, digital marketing, video production, and traditional ad workflows.
Asked about the results he expected from the campaign, House Speaker Andy Scribilo said: “[The] campaign creates economic growth and stability across the region. It is not just a Kenora initiative, it is a chamber of commerce of Kenora, Red Lake, Sioux Lookout, Dryden, Fort Frances Nestor Falls and Sioux Narrow [initiative]… we try to get people to invest locally.
“One of the great things we’re doing with this campaign is showing how a dollar is spent… how it’s reinvested for the store owner, his tax-paying employees, buy local. You know, if that money comes out of town, we don’t get it.
Homefield, a local marketing agency operated by Golden West (the parent company of Kenora Online), was instrumental in shaping the campaign strategy the House used to apply for the grant. Homefield is one of several local organizations capable of developing and carrying out a marketing campaign that would include digital marketing, creative development, and website design.
In its guidelines for this funding, the Ontario Chamber of Commerce sets out its key principles for the initiative, including: “Access local suppliers such as media, graphic designers, printers, etc., as appropriate. possible in the design and implementation of Shop Local campaigns.
A chamber of commerce is defined as an association or a network of entrepreneurs aiming to promote and protect the interests of its members.