Junk Food Clothing to triple its online sales with the Nogin platform
Junk Food Clothing, the high-end clothing company that has become a celebrity favorite with its pop culture designs ranging from entertainment icons to professional sports leagues and popular music groups, reaping big profits after going online. with another industry leader for its online e-commerce platform: Nogin.
Junk Food switched to Nogin’s Commerce-as-a-Service (CaaS) platform in Q4 2020, enabling it to deliver best-in-class e-commerce to its customers, as well as increasing sales, profits and conversion rates, and run R&D upgrades in real time.
And the pairing started to pay off immediately, according to Bill hutchison, CEO of Hybrid Apparel, owner of the Junk Food brand. “We’re on the verge of tripling our junk food e-commerce business in our first year with Nogin. Along the way, we’ve seen cost savings from third-party vendors needed to drive our revenue growth due to the partnerships and external relationships that Nogin has in the space.
Hutchison said it was more than just an increase in sales. “The analytical data that Nogin has shared with us has also enabled us to make informative and strategic decisions to generate revenue while raising awareness of the Junk Food brand to a new set of customers that we continually attract to our site,” said he noted.
According to the contract, Tustin, CaliforniaNogin manages all aspects of Junk Food’s e-commerce operations, increasing the manufacturer’s online performance with its smart commerce software, AI-driven marketing capabilities, and digital touch services.
“We are able to offer a turnkey solution for businesses like junk food that combines all the elements they need to sell online more effectively,” said Geoffrey van haeren, president of Nogin. “Just as Amazon Web Services was revolutionary for on-demand cloud hosting, the Nogin technology platform is a game-changer in e-commerce. Other Nogin users include major brands such as Kenneth cole, Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.
“Prior to partnering with Nogin, we had a digital business starting up in-house while only using an external digital marketing agency,” Hutchison explained. “The move to Nogin has given us a best-in-class digital platform, giving us the fastest solution to grow our digital footprint and generate more revenue faster. “
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