JD Power buys auto finance and insurance software developer
TROY – Executives at Troy’s consumer intelligence and data analytics provider, JD Power, announced that the company has acquired Edison, NJ-based Superior Integrated Solutions Inc., a developer of finance and software software. insurance used by car dealers.
The terms were not disclosed.
“We are focused on maximizing the value of our vast data and analytics resources by connecting key components of the automotive industry supply chain, from OEMs to dealers to consumers, and by providing every link in this chain of critical intelligence, streamlined workflows and user-friendly software. Said Dave Habiger, President and CEO of JD Power. “By partnering with Phillip Battista and his great team at Superior Integrated Solutions, we will be in a good position to help auto dealers maximize their profits while delivering a world-class customer experience. “
Over 7,700 car dealerships use Superior Integrated Solutions’ Darwin automotive platform. The software supports both showroom sales and digital sales with highly personalized, customer-focused tools for selecting vehicle financing and protection options. The technology leverages data and predictive analytics to tailor customer offerings based on a range of criteria, including specific information about the vehicle, the overall structure of the transaction, and the situation of each customer. Darwin’s automotive platform is used in a third of all new vehicle transactions today.
“The automotive industry is undergoing a historic transformation that will place powerful customer analytics and highly personalized multi-channel solutions at the center of the vehicle shopping experience,” said Phillip Battista, CEO of Superior. “JD Power is an iconic brand that builds consumer confidence around the world and the combination of the JD Power brand and our technology will be a game-changer for the industry, affecting everyone from online consumers to dealerships, passing through equipment manufacturers and insurers. We are excited to be working with JD Power and look forward to even bigger and better innovations to come. “
Superior’s senior management and 88 employees will join JD Power and form the basis of a new franchise technology division.
More than www.jdpower.com.