In anti-hate video, SCC takes a stand in the midst of our trying times – The Reporter
The owner of a Vacaville-based video production company with offices in Vacaville and Fairfield created an almost two-minute, heavily message-driven anti-hate video for Solano Community College.
The one minute and 58 second video is on YouTube at https://www.youtube.com/watch?v=yITodD_xUQE and available this weekend on the CSC website, www.solano.edu. It comes amid the wave of nationwide race-based hate crimes, particularly against Asians, the controversy over teaching critical race theory and, among other things, the Friday conviction of former Minneapolis cop Derek Chauvin, who is white, for the month of May. 25, 2020, murder of George Floyd, a black man, which sparked protests across the world.
Images of what appear to be students, faculty, and administrators populate the video. They comment on the sentence in the form of a chorus: “In the fight against racism and hatred …”, ranging from “I will not pretend that racism does not exist” to “And if necessary, I am ready to attract myself trouble ”(a partial quote frequently used by the late civil rights icon John Lewis) to a final one from Superintendent-President Celia Esposito-Noy:“ We are committed to doing better, being bolder and contributing to a climate. where hatred is unacceptable and mindfulness and compassion are the norm ”, the last words in unison being“ We are Solano College ”.
Tom Gachis, 30, from Vacaville, owner of James Thomas Media at jamesthomasmedia.comsaid the video, which saw the light a few months ago, was born out of the wishes of “some high school students”, who “wanted to make a statement” on the position of the college community regarding racism and hate while adhering to its global mission of educating its students.
The key idea behind its creation was the agreement “that they didn’t want to follow the trend of other colleges,” CSC and Chico State University alumnus Gachis said in a brief interview on Friday. “They wanted to be as authentic as possible. The college is very diverse and they want to know it.
Most of the thinking took place between him and Lisa Neeley, a dean who heads up vocational technical education at the Fairfield campus, but, he added, “We were pretty much guided by Celia.” David Williams, vice president of academic affairs, also contributed to the project, Gachis added.
Still, he and Neeley worked together “to come up with a concept for how we wanted to represent college,” recalls Gachis, a Berkeley native who grew up in Vacaville and graduated from Will C. Wood High. “We imagined the story and all the different types of plans that we put together.”
“The most important thing we wanted to convey is that we are genuine,” said Gachis, who edited the video.
In January 2016, he started his business, which now specializes in content and website development, while he was at SCC. He eventually began doing commercials for the San Francisco Giants baseball team and promoting concerts in San Francisco. He said the college discovered he was a talented video maker who has also worked with local government agencies and the Solano Economic Development Corp., among other clients.
One of his SCC instructors, Gachis said, asked him to create a sports broadcast program (now a state-recognized program, he added). He gained additional experience working for Fox Sports as an intern.
During a CSC class, the broadcasting teacher was so impressed with a speech given by Gachis that he asked him to help him create a video.
“That’s why I have an affinity for college,” he said. “It changed my career path.
Since working for the Giants, Gachis has expanded his commercial production to include concert projects for Bottle Rock in Napa, Six Flags Discovery Kingdom in Vallejo, Jelly Belly in Fairfield and a collaboration with Lyft, the service of online carpooling.
In a CSC press release issued Thursday, Gachis, who said he was also responsible for the school’s public information, wrote that the college “will continue to be a place that champions social justice,” adding, “In the video, Solano Community College faculty, staff and student leaders are committed to fighting racism and hatred, and standing together as a diverse and inclusive community.”