How to create a stimulating online presence for your career
If you truly want to build a successful career in tech, your online personality is one of your most valuable assets. The key decision makers, potential employers, and business partners that matter to you are all online. What better place to sell you than where they can see you right away?
A well-designed online presence will give recruiters and relevant professionals in your industry insight into your skills and personality. It builds your brand, promotes you, and makes you much more attractive to the people who matter in your career.
Here’s how to create an online presence that can boost your tech career.
1. Set up a personal / portfolio website
You don’t have to own a tech company before you build a website for yourself. If you have lived with such misconceptions, now is the time to rethink. A personal website is a must have for tech professionals who want visibility for their tech skills and career.
This is one of your most important assets for self-promotion. With a personal website, you can outline your skills and vision, prove your experience by showcasing work you’ve done in the past, and share projects you’re currently working on with the public.
Whenever people are looking for solutions to a problem that your technical skills can solve, a personal website can serve as a channel to connect them to you. That’s not all; creating a portfolio website for yourself guarantees:
- You sound professional.
- Increased credibility and authority within your technology niche.
- Customers and recruiters will be able to find you, rather than trying to find them.
- A chance to show off your soft skills and personality.
With a few hundred dollars, you can hire someone to build a website for you. Or, you can do it yourself. Thanks to the free and easy-to-use website builders, you can build a professional portfolio website with simple drag and drop operations, with no coding required. Wix is a great website builder for building a portfolio website. Weebly is another popular option.
A personal website for a tech career should ideally include:
- Your skills: help visitors understand exactly what you can do for them
- A picture of you: Customers and recruiters would prefer to see the face behind the words you share.
- Current projects: Show customers that you are still active and passionate about your technology field.
- Videos and images: capture the attention of your potential employer much faster. It can also send clearer messages.
- Testimonials, downloadable resume, contact details (email and phone number), social media IDs, relevant industry degrees and certifications.
2. Create a personal brand
You are not the only professional in your technological field. You will need a personal identity that separates you from others in order to stand out. Your brand will help you stand out. Your brand is the first thing people think of when talking about you in a professional setting.
To create your brand, you will need to:
- Choose a niche: you cannot link your identity to everything. To stand out in the tech arena, you will need to pick a niche and stick to it. Be clear about what you want in your career and build your online presence around it. When people associate you with a niche, you build up trust and authority within that niche. If you mention the name “Neil Patel” to bloggers, the first thing that comes to mind is search engine optimization (SEO). This is because Patel has built his personal brand around SEO. It has helped him build up so much authority and confidence that most of what he says is taken for granted.
- Focus on your key message and make sure you make a lot of noise about it. Once people start to think of you as the “SEO guy” or maybe the “iOS guy,” you’ll know your identity is starting to stick.
- Increase your online presence: A strong personal brand is not limited to your portfolio site and a Facebook page. You have to be where the action is. Join forums and social networks that have your ideal audience. Twitter, LinkedIn, YouTube, Instagram, and even Reddit and Quora can help you increase your visibility in tech.
- Stay active online: Constantly interact with relevant Reddit groups, answer questions about your tech niche on Quora, regularly post about your projects on LinkedIn, and share your knowledge in YouTube videos. The more you reach a relevant audience, the more awareness you create for your brand.
- Make sure you use the same name on all of your social media accounts. Its very important. This makes it easier for people to find you on different social networks, while also strengthening your niche identity and authority.
- Start networking: networking gives you the visibility you need to develop your professional identity. Attend technical meetings, virtual conferences and seminars. Interact with relevant industry professionals and spread the word.
Social media is where most of the heavy lifting for your personal identity occurs in today’s digital world. It offers potential clients and employers a close-up view of your personal and professional personality. That’s why you need to be intentional about your social media presence.
Facebook, Twitter, Instagram, YouTube, and LinkedIn are all important. However, if you only have time for two, it should preferably be LinkedIn and Facebook. If you’re building a career in tech but don’t have a LinkedIn account, stop reading right now and create an account now. You will find that LinkedIn is a rich resource for job seekers.
According to Kinsta, 87% of recruiters use LinkedIn. In other words, 87% of the people who could be important to your career are on LinkedIn. Being active on the platform brings you closer to them.
Likewise, with more than a billion people on Facebook, the social network represents a gold mine for visibility.
Below are some tips for optimizing your social networks in order to improve your career and your visibility:
- Clean up your social networks. Go through your timeline and remove any post items (articles, photos, and videos) that could harm your personal identity.
- Track as many relevant accounts as you can and keep the ones that aren’t under 30%. Remember that what you do with social media is influenced to a large extent by the accounts you follow.
- Jump on trending issues within your tech niche and share your thoughts and ideas.
- Learn how to use hashtags. They can help you keep up with trends and contribute to relevant topics.
- Keep your followers engaged. Respond to posts and comments as soon as you can. Create surveys, run mini-contests, and give giveaways if possible.
- Start conversations about your tech niche and share relevant resources with your friends and followers. Donating books, sharing important tips and how-to guides is a good place to start.
- Avoid politically or religiously passionate topics and avoid slurs.
- Not all social networks are the same. Go online and find courses on how to use specific social networks. Learn what works and what doesn’t.
4. Create targeted content
The internet is fueled by content. To get the visibility you crave, you’ll need to deliver content that appeals to your target audience. Therefore, it would be best to be intentional and focused with your content strategy.
The best way to showcase yourself with your content strategy is to think of your audience before yourself. You need to be useful to your community by being on the caregiver’s side. Share ideas, ideas and help. Find what your audience needs and serve them. However, whatever content you share should be relevant to your endgame.
- Do you want a job in the food industry as a technician? You can design and share food related icon sets and infographics.
- Do you want opportunities in technology education? You might be noticed by starting a tutorial blog.
- Do you want to break into the fintech industry? You can write and share FinTech articles or create free resources such as cheat sheets for your followers.
The key is to be targeted in your approach to content creation. Even if your audience is limited, these will undoubtedly be the ones that matter to your career and goals.
Be consistent and create value
Whatever your career direction, there is a sure way to gain visibility online: build a brand, be consistent, and deliver value.
Create and share valuable content, and your audience will naturally spread the word. As long as you stay consistent, the people who matter will eventually contact you.
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