How to choose the right photos for your website and online brand
You might think that for an agency that does so much web design and blogging, we are just writing and struggling to code all day.
And this is partly true – we do do a lot of writing and custom coding.
But to be a good digital agency, you have to understand the role visuals play, both in building a website and in promoting a brand and an online presence.
Forget the old saying. Online, a photo is worth path over a thousand words.
How smart businesses are using images to boost their online presence
That’s why today we are explaining how to choose photos for your website and online marketing that will really stand out and make potential customers remember you.
And don’t worry. Even if you don’t have the budget for a fancy photographer, there are still plenty of ways to get great images for your website, which we’ll also cover below.
Use images in marketing
Humans are visual creatures, and that doesn’t magically change when we go online. This is why it is essential to use images for online brand marketing.
Every image you share should invoke an emotion and represent your brand identity – whatever makes you, who you are. Of course, taglines and content are extremely important (and essential if you want to rank on Google).
But the images harness and convey your uniqueness in an instant. In fact, neuroscientists at MIT determined that only 13 milliseconds to process an entire image.
So if you want to create a connection with your audience in an instant, sharp and beautiful photos that represent your brand well are the way to go.
Today’s customers want to connect with authentic brands. The better you are able to offer them stunning pictures that paint a picture, the more likely they will become crazy fans. And the more likely they are to become ambassadors for you.
In fact, a study by BuzzSumo found that articles using an image once every 75 to 100 words received double the shares on social networks in the form of articles with fewer images.
Obviously, images are important and can dramatically improve your website content.
READ: Is your company’s brand identity memorable enough?
When you think of your product or service, what comes to your mind? What are people considering? What characteristics do they attach to what you are offering? And does it stand out from your competition?
When creating a memorable business brand, these are important questions to consider; Otherwise, you risk losing valuable business because your brand is not differentiated enough from others who are targeting the same target audience as you.
Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. That’s where that differentiation comes in – harnessing and relaying your uniqueness.
Learn more on our website.
Importance of images in web design
Given the fact that at least 38% of users will stop engaging with unattractive website design, using eye-catching images in your website is a no-brainer.
But images do a lot more for your website.
First, the images on your website can improve your search engine optimization (SEO).
When Google scans your website, it examines all of your content, including your images. Good optimized images can improve your Google ranking.
In fact, the content of the website containing images 94% more views that content without. So if you want more traffic then you need to use more photos on your website.
Using images correctly can also help people stay on your website longer.
And the stakes are even higher if you are running an ecommerce website. According to this Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase!
And as we’ve seen, the images also keep users more engaged.
Remember, people are busy and tend to browse websites. Splitting your text into shorter paragraphs interspersed with interesting photos and infographics can help make your website more accessible and user-friendly.
Of course, this only works if you use the images correctly. This means using only relevant and engaging images, with small file sizes. It is also best to use images of people as much as possible.
And remember, one of the most important parts of using images on your website or other online efforts is making sure that you are only using photos that you own or have the right to. to use, which we cover next.
How to choose photos for your website
So how do you choose photos for your website?
First of all, think about the first impression you want to give. Create a branding guide that includes your branding colors and fonts, but also how you want your images to look. And decide what types of images should and shouldn’t appear.
Ultimately, you want to use high quality images that offer purpose and meaning. And it is essential that you have the right to use them.
If you have the budget to work with a photographer, great! Make sure to work with someone who is willing to learn more about your branding guide and work closely with you to create the right images. This is a time when it really pays to be picky.
And if you don’t have the budget to work with a photographer, great! There are so many options for great photography available now that can be much more affordable or even free.
For paid photos, we recommend Depositphotos, which we’ve been using for years without a hitch.
And if you’re just starting out and need to stick to free photos, check out Unsplash, which has a huge amount of beautiful photos stored for free, without attribution or permission, for all commercial and non-commercial purposes.
When choosing stock photos, you need to be even more careful in choosing images that represent your brand well. Try to avoid stock photos where people are looking directly at the camera, which tend to be a bit more cheesy and less authentic.
Finally, remember that visual clutter is actually a bad thing. Try to focus on using a few great looking pictures that are well put together. A good web developer can help you make sure your website looks good and converts well, using just the right combination of beautiful images, compelling written content, and well-placed calls to action.
The better able you are to use photos in your website and in online marketing, the better able you will be to connect with your audience.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or associates. Please see our Warning for more information.
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