Design firm Clarks Summit wins multiple awards
CLARKS SUMMIT — A local design firm won not one, not two, not three, but four awards from the northeast Pennsylvania chapter of the American Advertising Federation Awards on Feb. 25.
However, it would be selling VIDAWORKS short to simply call it a design company. Since 2000, owner Chris Vida and his team of expert professionals have been encouraging customers to “mark bold”, and bold is the name of the game.
From advertising and branding to video production, search engine optimization, digital marketing, copywriting and of course graphic design for collateral marketing materials, VIDAWORKS is a creative agency with full service.
Vida entered the awards showcase on a whim after reviewing the agency’s work in 2021. VIDAWORKS went on to win Best of Show and Professional Gold Awards for its integrated brand identity campaign Vethouse Pet Care.
The agency also won a Judge’s Choice Award for its work on Scranton Preparatory School’s Prep News Magazine and a Professional Silver Award, Consumer Campaign, for its work on O’Boyle Real Estate’s “Find a Home” campaign. .
However, Vida’s creative solutions don’t just exist in digital spaces.
Sure, you’ll find website design and video production from scratch, custom logo brand identity design, and engaging content creation, but the extra effort is in the environmental designs. Vida will visit a client’s place of business and come up with ideas for rebranding with furniture, fixtures, display cases, brand messages and anything else a client might need to succeed and enhance their brand experience , as was the case in the price. – launch of the winning Vethouse Pet Care brand.
And it’s her clients who find success that make Vida feel most validated.
“It was humbling to hear the video testimonial from Judges Choice, thrilled with the creative approach of Scranton Preps Magazine. It’s all the kind of stuff I take for granted these days,” Vida told a journalist. “I’m just doing my thing.”
And by doing this, its customers reap the benefits. “It’s not just the rewards,” Vida said, “It’s the results. The rewards are just a bonus. He went on to share how his clients have seen their business grow since partnering with his agency.” Our success shines when the companies we help are successful. That’s when I feel truly rewarded,” he said in an earlier statement.
One of the keys to Vida’s continued success (these aren’t the agency’s first awards) is her understanding that every project is different. He communicates with his clients to understand their unique needs and goals, and then makes them a reality. He calls himself a “creative problem solver”.
With Best of Show in hand, the highest recognition offered by the AAF, VIDAWORKS has now entered the national circuit, with winners to be announced later this year.
Another big win for Vida, however, came from seeing former students of her awards show at the same show. Vida has a quarter century of teaching at the college level under her belt, offering her expertise to those who wish to chart the same path.
He said seeing his former students, “It was quite emotional to know that I had an impact on them to achieve their professional goals.”
And it all comes shortly after VIDAWORKS was named one of Pennsylvania’s Top 5 Branding Agencies by DesignRush.
“I treat every client like it’s my own business,” Vida said, and that business leaves real results behind.
Vida wanted to thank his clients for partnering with him and enabling him to realize their business vision. He also thanked his wife, DeeAnn, and family, as he said, “Without their love and support for my passion, none of this would have been possible.”
If you would like to see some of the work done by VIDAWORKS, you can visit vidaworks.com or check out the websites or locations of any of the aforementioned companies that the agency has worked with.