Converse Removes Website References To Murals After Scientist Questions Environmental Benefits
Converse has now removed some of these comments from its website.
The company deleted much of the text indicating that the murals used: “Graphenstones eco-friendly air-purifying paint to remove harmful substances such as CO2, formaldehydes and gases, thereby improving air quality around the murals.
“Lime-based paint absorbs CO2 during the drying process, acting like a tree. In this way, any coated surface becomes an active air purifying surface which helps protect people from harmful substances.
There was also a big, bold green number indicating how many trees his murals had essentially planted in the world.
This number, “9,036 trees and counting,” was also taken, as was the following line: “This number represents the air-purifying power of our murals around the world.”
There is now no reference to the project being the equivalent of trees planted anywhere on the main page of the website.
Converse has removed all reference to the Graphenstone painting from the main webpage and even changed the smaller descriptions of the individual projects that are part of the larger Converse City Forests project.
All reference to “purifying the air” has been removed from the page, as have descriptions of “sustainable” murals in Mexico City and Sydney.
Converse made the changes quietly and were difficult to reach for comment on this story.
The company did not initially respond to questions from RNZ last month, with the European branch of Converse declining a request for an interview, saying: “Unfortunately, due to Converse’s goals and strategy, we are forced to decline. your offer.”