Clubhouse ditches invite as competition intensifies
The application is now open to everyone
Clubhouse eventually ditched its invite-only policy and waitlist system.
The social audio app is no longer in beta and is open to anyone who wants to join. The company also unveiled a new logo and a new website design.
In the front: Clubhouse has been using an invitation system since its launch in March 2020. To join, you had to get an invitation from an existing member.
In a blog post, the founders of the company said that it allows them to add users in waves without (often) breaking up, but that they still want the app open:
Everyone in the world should have access to meaningful conversations. And the best rooms on Clubhouse are where you meet people far removed from your social circle, with very different perspectives and lived experiences, that change your view of the world.
Fast: The change in Clubhouse policy comes in a context of increasing competition.
Tech giants including Twitter, Reddit and Facebook have all launched social audio apps since Clubhouse exploded in popularity in the early months of the pandemic.
Clubhouse, however, struggled to maintain its initial momentum.
Downloads for the app fell from a peak of 9.6 million in February to 922,000 in April, according to Sensor Tower data shared with Business Insider. But the company halted the decline by launching on Android in May. Clubhouse says this has already added 10 million more people to the community.
Opening it up to everyone could trigger another surge in downloads. But with rivals with deep pockets, long-term growth will be a challenge.
This article is written by Thomas Macaulay and originally appeared on The Next Web.
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