Boxing Day Sale: Shoppers Should Stay Home But Spend More Online
Consumers are ready to shop at home, but are spending more on post-Christmas sales than in previous years, a reassuring sign for online retailers, according to a survey.
Bargain hunters plan to spend an average of £ 247 each on year-end sales, an increase of £ 85 from last year and £ 61 more than in 2019, according to Barclaycard Payments, which trades almost £ 1 out of £ 3. spent on UK credit and debit cards.
However, almost half (47%) of those surveyed believe that inflation can affect the overall amount they buy, with 49% of those buyers planning to spend less than they usually would.
While Boxing Day remains the most popular day to start sales, with almost four in 10 (37%) planning to buy on this day, 30% plan to start browsing sales on Christmas Eve and 27% said they would shop on Christmas Day. .
Almost half (45%) of those surveyed say they will shop less frequently in stores during the sales period and four in 10 say they will shop online to avoid queues and delays. crowds.
However, concerns over Covid-19 are not the only reason Britons favor online shopping.
One-third (34%) say they prefer shopping online in general, 32% say it’s more efficient and allows them to spend time with family and friends while on vacation, and 27% don’t want to brave the weather unpredictable British.
Some 22% are looking to support small businesses and those closer to home with sales.
Harshna Cayley, Head of Online Payments at Barclaycard Payments, said: “The increase in spending over the past two years is a reassuring sign for retailers, showing that despite rising inflation and concerns about the new variant of Covid-19, consumers want to continue the tradition of the sales, even when some of the largest retailers close their physical stores on Boxing Day itself.
“Yet we are also becoming more aware of the purchases we make. With environmental concerns and the cost of daily living in mind, many Britons are looking for sustainable goods and services, but also financial planning for the year ahead by taking advantage of offers to purchase items for the 2022 celebrations. . ”
– OnePoll interviewed 2,000 UK adults between December 3-7.