Annapolis radio station WRNR has appointed Steve Borneman as its new General Manager, marking a significant development in the local media landscape. Borneman's appointment comes at a pivotal moment for WRNR, as the station continues to expand its reach and solidify its position as a community-focused radio outlet. With a rich background in radio management, Borneman is poised to lead WRNR into its next chapter, leveraging his expertise to strengthen both business operations and digital strategy.
Borneman's journey in radio management is impressive. He has held key positions at various radio stations, including WZBA, Pamal Broadcasting, and Cumulus Media's WPLJ and WABC. His leadership experience, particularly as President and GM of WZBA, showcases his ability to navigate the complexities of the radio industry. Borneman's understanding of the local market and his commitment to community-focused radio make him an ideal fit for WRNR's vision.
The appointment is particularly significant given WRNR's recent expansion efforts. The station's return to the FM dial on 93.5 FM and subsequent expansion through an LMA of another 93.5 FM signal in the Silver Spring area demonstrate a strategic move to enhance its reach and engagement with listeners. Borneman's role will be crucial in further solidifying WRNR's position as a hyper-local, community-centric radio station.
Managing Partner Kirk Litton expressed enthusiasm about Borneman's addition to the team, highlighting his expertise in digital and radio advertising, as well as his ability to contribute to daily operations. WRNR President Jay Stevens also praised Borneman's understanding of the station's unique position in Annapolis, emphasizing his leadership skills and commitment to the community.
In his own words, Borneman expressed his excitement about joining WRNR, emphasizing his belief in the station's local focus and commitment to serving its listeners. His enthusiasm and alignment with WRNR's values bode well for the station's future, as he embarks on the challenging task of leading the station into its next chapter.
