5 benefits of outsourcing your digital marketing
Digital marketing is necessary and essential to the success of small businesses in today’s highly digital and competitive landscape, especially considering that over half of all web traffic comes from mobile devices.
Creating and delivering engaging content, maintaining communications with customers, establishing a social media presence, reviewing data-driven analytics, and implementing advertising initiatives are steps important but time-consuming aspects of any strategic digital marketing plan. The reality is that most small business owners just don’t have the time to devote to this besides running their business. With over 30 million small businesses in the United States, the importance of having – and successfully implementing – a digital marketing strategy cannot be overlooked because it is what helps your business stand out from the crowd.
One option is to consider outsourcing your company’s digital marketing efforts. It’s the same principle as hiring an accountant to manage your books or a cleaning service to wash your restaurant’s clothes. Why take the time to run your business to do things you 1) aren’t good at 2) don’t like or 3) just don’t have the time to do. There are qualified people to help you!
An effective digital marketing strategy can be designed and implemented to fit almost any small business marketing budget, so this is something to keep in mind when determining if this approach is feasible for your business. . In addition to being affordable, it’s also an effective way to keep moving your business forward while making sure you reach the right audience, on the right platform (s), at the right time.
Here are five additional benefits of outsourcing your company’s digital marketing activities:
Cost savings: Instead of hiring a full-time digital and / or social media manager, outsourcing the marketing efforts to an agency will likely prove to be the best investment when the numbers are calculated. This will ultimately free up more money that can then be spent elsewhere – new product lines, staff bonuses, community or team sponsorships, exterior and interior store renovations, etc.
It’s time to do what you do best: Business owners who get bogged down in day-to-day marketing efforts can’t focus on what’s most important to them: providing their customers with the best possible product or service (and making money by doing so) ). Outsourcing digital marketing allows owners to stay focused on what excites them most and the management tasks they perform best.
Team of experts: A team of digital experts can create personalized marketing campaigns tailored to your small business, its offerings, and its customer base. Marketing experts know how to engage customers and create communications that focus on the unique selling propositions of your business solutions and they can implement them in a way that helps you stand out from your competition.
Growth: Outsourcing digital marketing allows owners to focus on growing their business, without worrying about marketing. The job of a digital marketing agency is to deliver timely and engaging campaigns that help grow your customer base and increase your profits. After all, attracting new business while retaining the customers you already have is what will ultimately keep the doors open.
Results: Digital Marketing Experts deliver data-driven insights and marketing metrics that deliver meaningful results. It’s important to recognize and share where digital marketing has worked, as well as areas where efforts can be improved.
Most digital marketing agencies offer many great solutions for small businesses, including:
- Website design and content (just 50 milliseconds for a website visitor to decide whether to stay or leave – a positive impression is a must.)
- Referencing and monitoring of the site
- Google and Google My Business rankings
- Customer communications – email and SMS
- Establish, monitor, publish and maintain social media accounts
- Reputation management
- Mobile-friendly options such as online ordering and customer support
- Paid advertising on social networks directly targeting current and potential customers
Leveraging these marketing services allows small business owners to have better control over their online presence, build their business and brand reputation, and increase their rankings on many search engines.
Bearing in mind that more than 50% of e-commerce sales are made on a mobile device, think about your business website and online presence for a moment. Does your business appear at the top of a Google search? Can customers easily view, order, and review your business’s offers on any mobile device? Does your website look organized and cohesive, and do the pages and images load easily? Are you present on social media and, if so, do you regularly post and respond to customer reviews and comments?
If you can’t answer “yes” to all of these questions, it’s time to consider implementing a digital marketing strategy for your small business. The bottom line? Strong online visibility across multiple platforms and a mobile-friendly website ultimately drives sales. Without having them, you are probably losing out to competitors who do.
Steven Clayton has worked in the information systems industry for 19 years, holding a number of positions including: CIO for a public company and ended his corporate career as Vice President for a Fortune 500 company. Since then, he launched and / or co-founded six different startups, four of which are now active and profitable, including Netblaze, a digital marketing agency that helps today’s small businesses thrive.